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The Ministry of Economic Development, Tourism and Employment has organized a 'press-trip' (press trip) to boost the perception of the region in the UK market as a destination 'multiexperiencia'.

The trip, which began on Tuesday and concluded on Saturday, announced the main resources of the region to print journalists as Sunday Post, Travel Weekly, Passport and Trinity Mirror Group, which will promote the destination to nearly a million and means of potential readers.

In his travel agenda Jack Davidson, Laura French, Mark Higham and Rhodri Barker had to Mazarrón as one of their destinations and accommodation point.

In your experience in the city, they saw whales, knew the hiking trails that run along the coast, were interested in cycling and diving and visited the Roman fish salting factory.

The group of journalists also visited Murcia, Cartagena, Caravaca de la Cruz, Bullas, Cehegín, Mazarrón and Aguilas.

The action is included within the strategy of regional promotion in the UK, which is the main source market of international tourists to the region, and in 2015 contributed a total of 100,562 travelers this country.

This market represents 38.9 percent of the total share of international tourism in the region and has a high degree of fidelity, one of their motivations traditional sun and beach.

Therefore, "this action seeks to expand the range of interest of British visitor showing alternatives to want to keep coming to know the region the rest of the year, and thus advance the goal of the seasonal adjustment," said the general director of the Institute of Tourism Manuel Fernández-Delgado, who recalled the importance of using existing air links between Murcia-San Javier airport and Great Britain and Ireland.

Among the main actions that the Region has made with the UK market in recent months include specific actions to position the product diving and sailing in the UK, as travel journalists and 'famtrips', 'workshops', promotional periodic inserts media digital and print the country and attendance at fairs such as the World Travel Market or the Dive Show in London.

Source: CARM / Ayuntamiento de Mazarrón