Portal de Mazarron
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Marisol Vivancos, councilman of Commerce of the City of Mazarrón, presented this Thursday the brand "aMazarrón", an advertising campaign created so that the small commerce and the hotel trade improves its promotion inside and outside the municipality.
Accompanied by the mayor of Mazarrón, Alicia Jiménez, the mayor of Commerce has stated that "for the first time in its history, the municipality of Mazarrón has an umbrella brand that unites all its shopping areas."
"AMazarrón" is a brand created specifically to bring together all the merchants and innkeepers of the municipality, coordinate efforts and strengthen the link between all businessmen in a sustained manner over time.
"The objective is to attract more customers, to make known the wide offer of Mazarrón and to share a joint strategy. Entrepreneurs make every day a great effort and from the Town Hall we wanted to put at your disposal a tool that will help them Improve their results, "explained the councilor.
The mayor of Mazarrón, Alicia Jiménez, has emphasized the importance of initiatives of this type that, together with the work of the Association of Merchants of Mazarrón and Comarca, allow "to step forward and put more means to the merchants and innkeepers who in turn Are generators of wealth and employment in the municipality.
Traders joining the new brand "aMazarrón" will have a double benefit.
On the one hand, they will benefit from the promotional actions that the City will develop for the launch of the new brand, such as videos, mupis and radio campaigns, among others.
On the other hand, entrepreneurs will have direct advantages, highlighting the basic training in the use of social networks to improve the image of their business.
Ten merchants and hoteliers will be the advertising image of "aMazarrón"
The City Council will present the campaign to the merchants of Mazarrón in the near future.
During the presentation, ten merchants and hoteliers from Mazarrón will be selected to be the protagonists of the campaign of mupis and social networks.
Promotional material will also be given to attendees, made up of vinyls for the windows so that, from the first day, they can incorporate them into their establishments.
Source: Ayuntamiento de Mazarrón
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