Mazarrón is getting very favorable results in regard to the arrival of tourists to the municipality as well as the image projected abroad this summer.
According to data compiled by the Office of Tourism of Puerto de Mazarrón, during the months of July and August, the township has experienced considerable growth in terms of tourist arrivals, from the users of Office 2524 in 2010 2929 to 2011.
This represents 16% of tourists compared to last summer.
The domestic market remains the main source of visitors as it represents 45% of the total, and he has a special weight tourists from Madrid.
Foreign tourists account for 31% of the total, including note is the strong presence of English people, French and German.
Finally, the remaining 24% visitors from the region of Murcia led by citizens and municipalities in our area.
Pending that "Murcia Turística" offers its visitors and overnight data, we must mention that the regional press has done a survey which shows that the number of tourists has increased in Mazarrón, although it has decreased the time spent in hotels .
Thus, the average occupancy rate could be around 90% in August, up 15% in July, although the average stay has decreased to 4 days.
There are more visitors but less time in our town.
This figure, which a priori may seem negative, has been described by the Mayor of Mazarrón, Ginés Campillo, "favorable and positive since, although tourists are left less time, this rotation is what causes them to leave more to restaurants and shops in the municipality who come to spend 15 days or a whole month. "
To Campillo "These tourists generate increased consumption and therefore improve the service economy."
In fact, retailers and restaurateurs are calling the campaign's summer "better than expected", especially during the month of August.
They highlighted the significant improvement that has occurred in the cleaning and waste collection conducted by the City against the total abandonment of last year, which meant "a better image for tourism, which has recovered despite the current economic crisis. "
It has also helped improve the image the activities planned by the Department of Tourism and Celebrations, among which include summer school for children that was developed in Playa del Castellar, hiking trails and cultural implemented since the session and the concerts of the bridge in August.
Also, Mazarrón has been promoted at the fair "Marquis of Vélez" Velez Blanco and the "Med Cup" of Cartagena, which has fostered a positive image even the municipality.
In both places had a stand with which you have to know the Costa Virgen of our coastline, the Route of the Watchtowers and diving activities that can be performed along the Bay.
In short, the improvement in both the arrival of new tourists and outdoor promotional, is given "the commitment of the government team today with one of the key sectors for economic recovery of the municipality as is tourism," just as pointed Ginés Campillo.
The mayor has stated "we will continue in this line so that the tourists keep coming to Mazarrón in the coming months and we seasonally adjusted tourism."
Source: Ayuntamiento de Mazarrón