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The Department of Tourism of the City of Mazarrón has undertaken a major campaign to promote tourism traveling aboard the aircraft carrier "Easy Jet".

The campaign has been presented by the Mayor of Mazarrón, Ginés Campillo, the Councillor for Tourism, Maria Celeste Soria, and Account Manager of "Easy Jet", Germán Marín, who traveled expressly to Mazarrón for the presentation and hold a meeting with various township entrepreneurs who are also interested in this type of promotion.

Under the new slogan "Mazarrón Sea and More" campaign has appeared in magazines March, April and May of the airline with pictures you have shown from the beaches of the municipality until its seabed, through its monuments and historic spaces -cultural, archaeological sites and services.

As Maria Celeste Soria said, "the publication is potentially seen by 6.3 million travelers in the 183 aircraft owned by the company, which covers 634 routes between 34 European countries and North Africa."

Between them, they have the 16 destinations of San Javier and Alicante in the UK.

Germán Marín "Easy Jet" explained "the Mazarrón Town Council has been able to focus very well this tourism campaign, making a very elaborate design and high quality which has resulted in the promotion should be open to beaches, gastronomy , culture, services, archeology and all that Mazarrón offers and that is a lot. "

Also, Marin said, "is a success this type of initiatives that are aimed at a potential customer who is already traveling and therefore is economically viable to do it again or to include Mazarrón on your travel route."

The Mayor of Mazarrón, Ginés Campillo, wanted to highlight that "with the slogan` Mazarrón Sea and More ', we take a step in the enhancement and promotion of tourism in our town. Want the whole cultural, archaeological, natural and social who owns Mazarrón, be true engines of tourism. Which are not simply added to our magnificent beaches potential but an essential part of the municipality as well as should be the traditions and gastronomy services. "

Hence, the importance and interest of the consistory to promote quality tourism services and among employers, such as the project "SICTED" (System Quality Implementation Tourist Destinations).

For the mayor, "that campaign is a smart way to get where we did not reach before and much more effective than the usual way in which it has been done so far. Stand today as tourist agents themselves, focusing actions on concrete proposals is more effective, they come to a sector of potential tourists looking for a specific product or activity compared to the huge amount of generic propositions that are lost in the immensity by not differentiate themselves. "

Source: Ayuntamiento de Mazarrón