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The General Manager of Communication, Miguel Ángel Pérez, highlighted at the closing of the summer course 'TV: the phenomenon in its circumstances, "the University of Murcia (UMU) has developed in Mazarrón, that" it is young people who are acting as the engine that drives the TV to adapt to the Internet. "
Miguel Angel Perez, who was accompanied by the local mayor, Francisco Blaya, and the Vice Chancellor of University Extension, Guillermo Diaz, focused her presentation, "The television is coming 'on digital television through Internet, and the most important changes is assuming the gradual introduction of digital terrestrial television (DTT).
The CEO referred to different national and international studies on the profile of the audience on television, whose data confirm that in developed countries such as Spain, the use of television among the younger population tends to recoil from other instruments such as the Internet.
"As the population aged between 13 and 24 is the one that has changed the TV screen to computer screen, the new TV is being forced to adapt their content and offer them through the Network Television is jumping on the bandwagon of interactivity, "said Miguel Angel Perez.
The CEO stressed that the multiplication of channels has led to the DTT is essential for greater quantity and variety of content to fill them.
Such content and therefore become the key to success in the system and in their weakness. "
Source: CARM
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