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Keys to boost retail (31/03/2010)

The mayor of Mazarrón, Francisco Blaya, and the Director General of Trade and Handicrafts, José Luis Lorenzo Egurce have supported with their presence Trade Days in Mazarrón.

The event, held in the auditorium of the City Council, also attended the Councillor of Commerce and Consumer Affairs, Juana Maria Morales, and the president of the Retailers Association of Mazarrón, José María, and a dozen merchants partners.

This conference, which aims to retain and add customers in the XXI century, has consisted of two presentations, one 'Are there loyal customers? "

by Juan Carlos Valero and other 'improvements iCard Loyalty' by Antonio Sanchez.

Given the current socio-economic situation is undergoing the Region of Murcia, experts have advised the municipality that traders examine new marketing strategies for customer loyalty.

The quality, good treatment and trust are some of the keys to drive and stimulate the retail sector.

In a society that is making strides, the use of new technologies is essential for everyone, hence the importance of all businesses are present on the Internet to offer its customers faster and more dynamic services.

Persons wishing to obtain further information on the conference can do so in the Mazarrón Merchants Association, located in Plaza del Salitre s / n, by calling 968 592 693 or web page www.comerciodemazarron.com .

Source: Ayuntamiento de Mazarrón

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